Image clicks will be waaay more than image visits. AJ Kohn has more details on tracking image search in Analytics. On a related note, a change in the image SERPs in drastically decreased Google image traffic for everyone.
Another thing to note is that the image data has incredibly high impressions and low CTR compared to the other verticals, so it can really skew your data if you are viewing All search queries. Mobile users often do different kinds of searches than non-mobile. For example, mobile users are more likely to be looking for a business near them. Use the Search Query data to get insight on how mobile and non-mobile Google users search differently to wind up on your site.
Often the CTR is highly dependent on external factors such as competition, number of advertisers, and amount of specialized results like rich snippets, local carousels, images, etc….
Understanding which search queries tend to have lower CTR in your niche can help inform your future keyword research and SEO strategy. Third, CTR may help tell you if your page is what the people are looking for. It appears our ranking was driven by our CTR being well above average. Fourth, sometimes the organic CTR is something you have some direct control over; and you want to find opportunities to directly improve CTRs. Below-average click-thrus may indicate an opportunity to employ rich snippets or tweak Meta descriptions.
Another important insight is the CTR of searches for your brand. See if you should try to win more real estate in the SERPs. This can aid in AdWords decisions, such as bidding. Benchmarking CTR is required for the above analyses. You could look to the varying results of external studies for a figure on average CTR. You could also take the average CTR for your data. First, export the search query data into Excel. Then isolate a bucket of queries for a given rank all queries for position 1, for example.
Then take the average for the bucket. One limitation of connecting the accounts is that you can only connect one GWT account to one GA account, and a GWT account can only be for one subdomain.
So, if you have multiple subdomains, an individual GA view will only display some of your GWT query data. These limitations can be overcome by viewing the data directly in GWT. Viewing keyword data without landing page data is like having chocolate without more chocolate.
So now you can have double chocolate. Automatic exports One problem with the Search Queries report is that it only goes back 90 days. The obvious solution is to export it periodically, but this is a pain to constantly do manually.
GWT help article here. Unlike the rest of the reports described below, the Change of Address tool is not located in the left menu. It can be found in the top right. There are three main things to know:. More major migration tips here , btw. Hopefully, you know by now how Google uses schema. And, that by implementing the right data markup, you can hope to trigger the data on your site to display as these rich snippets and dramatically improve click-through-rates for a notable bump in search traffic.
By viewing stats on structured data for your site as a whole and by type of data, you can verify that Google is picking up structured data.
You can also get nice details on the individual data pieces being picked up and also on errors. Excellent GWT help articles here. Nice article by Portent here. The Data Highlighter is a tool that basically tells Google the same things schema.
The Data Highlighter is very user-friendly and can be used to tag at least 9 types of data, and every tag corresponds with schema. Whenever feasible, I prefer getting schema. If hard-coding schema is not practical, take the Data Highlighter for a spin. The HTML improvements section can not only help you improve the appearance of your SERP listings, but also help you find opportunities to address keyword optimization and duplicate content issues.
Sniff out duplicate content. As you likely know, it is generally a bad practice to have pages that do not contain content unique to that page. So use caution. Google your brand. Now do it on private browsing. Assuming you have sitelinks, do you like them? Occasionally, the sitelinks can link to pages that convert poorly or offer suboptimal UX. If you have a lot of branded traffic and a crappy sitelink or two, this is a big and easy win. The most common big win scenario I see is when a site was getting a lot of traffic to a page that has suddenly become dated for example, a seasonal or out-of-stock product.
Just make sure this is the right thing to do. Also, if it happens that the vast majority of Google traffic to a page is coming through a sitelink which you can determine by analyzing the page in the Search Queries and noting how many clicks are from branded queries , then you can guess on conversion and engagement for the sitelink in a Google Analytics landing page report filtered for only Google organic traffic.
Links to Your Site give you data on who links to which pages on your site. We use Open Site Explorer by Moz. Majestic SEO is a third option, and has the largest database among the premium link tools.
You also should examine the free limited versions of the three above-mentioned tools. You should check out the Inbound Links report of Bing Webmaster Tools , which I believe has higher limits on how many links it will report or, at the least, documentation on its limits. Nobody crawls the web as deep as Google does.
You can download the linking domains and check to see if a given domain is linking to you. This can be useful if you really want to see if a specific site links to you or if you just want to see what the other link tools are missing typically the dirty underbelly of the interwebs. Seeing which pages pull in the most links and why is my favorite thing I do when analyzing link-winning strategy. Unfortunately, the GWT report only lists up to phrases.
The year of mobile is no longer next year. As you may have heard in , mobile internet usage exceeds that of desktop in the U. S , and mobile is the most popular form of any media worldwide. In January , it was reported that Google has been sending many mobile usability warnings to webmasters; that article also noted the many signs a new mobile ranking algorithm is incoming count me among the bandwagon riders who feel mobile UX will be a ranking factor. Certainly, Google has been making a serious effort to communicate mobile SEO best practices.
This all underscores the importance of the new Mobile Usability report, which Google announced in late October The report lists URLs that contain a given error.
Index bloat is one of the most common problems SEOs deal with. When Google has way more pages indexed then deserve to be organic landing pages, the consequent dissipation of link juice and constrained crawl budget can have a significant impact on SEO traffic. The converse of index bloat is when pages that should be indexed are not indexed, and this is an equally important problem.
Often, when these issues are in their early stages, the impact on traffic is not yet apparent. Check the Advanced Index Status report and examine total pages indexed , the number of pages removed , and the number of pages blocked by robots. For more information on crawling and indexation metrics, read this. This error occurs whenever there is no page for the URL requested. Common causes of s include typos in the destination URL of a link and failure to redirect the URL of a page that was moved or deleted.
Both causes of s can be detrimental to both the user experience and your SEO endeavors. These may not represent any significant inconvenience to your users or wastage of link juice, but many s will be problematic. Resolve problem s by redirecting to the appropriate page, by changing the destination URL of the inbound link, or by restoring content to the , depending on what is most practical and most beneficial to your users. This post explains the right perspective on s. For example s, s, and s are all non-crawlable.
For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google. Advanced SEO Get started. Documentation updates. Go to Search Console. General guidelines. Content-specific guidelines. Images and video. Best practices for ecommerce in Search. COVID resources and tips. Quality guidelines. Control crawling and indexing. Sitemap extensions. Meta tags. Crawler management.
Google crawlers. Site moves and changes. Site moves. International and multilingual sites.
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